Digital marketing can be described as the marketing that does not necessarily require the consumption of tangible materials. SEO (search engine optimization) is simply the procedure of making a website easy to locate, easy to navigate, and easy to classify. It’s about making your product or service accessible to your clients in the virtual world. SEO is obviously an integral component of any digital marketing campaign. But it can be also understood to be a method of creating visibility in cyberspace for your brand. It can even be described as the process by which you position yourself online for your target market.
Search engine marketing (SEMM) on the other hand is concerned with search engine optimizing a site for the purpose of enhancing the user experience and maximizing visibility in the SERPs. The objective of SEMM is to enhance the relevancy of your website to specific keywords. In short, SEO is all about making your website easy to find and all but the far more important objective of SEMM is to ensure that it is also easy for your target audience to locate.
SEO has many technical components and consequently SEO is a very long term planning process. The key strategy adopted by most SEO firms involves crafting a series of short-term SEO measures which should in turn help you achieve your long term goal. These SEO measures typically include building link popularity, writing quality articles, using keywords frequently in your content, building inbound links from authority sites, submitting your site to major directories, creating link wheel, improving internal linking structure and much more. So how do we classify these various SEO strategies? Let’s take each of them one at a time and look at their relevance to search engine ranking.
SEO Keyword Strategies: One of the major objectives of online marketing is to create and maintain organic search engine’s rankings. It is through this SEO strategy that your company will achieve your long term goal of building your brand name. The success of your SEO strategy lies in the appropriate selection of your targeted keywords. Keywords are essential SEO factors because they help search engines determine what your website is all about.
Inbound Link Building: Another objective of SEO is to boost your website visibility on major search engines. This aspect is achieved by building backlinks from authoritative websites with high traffic. These backlinks are crucial SEO factors as they help search engines understand that your website is worth something. It is through backlinks that you get higher rankings and a better chance at getting organic search results.
Content Strategy: Content is another important SEO factor that determines your overall level of presence on the Internet. SEO has a major function in driving more visitors to your site and eventually improving your search visibility. By offering relevant and valuable content your SEO strategy positions you as an expert in your field. As such content marketing is a key element of digital marketing.
Social Media Presence: Along with optimizing your website, SEO also aims at improving your online presence by making your social media more accessible. Social media sites like Facebook and Twitter have the power to attract more web traffic. Your SEO strategy therefore places a premium on your social media presence because it is a great way of attracting more web traffic. You also get a chance to promote your product or service through social media.
To sum up, SEO plays a major role in creating content around search terms and enhancing your website’s overall ranking on the top pages of major search engines. It is through this strategy that search engines realize that your website is worth something and start to rank you accordingly. For small business owners SEO can be a beneficial tool that can bring you closer to your desired goal of becoming number one in your market.